Central to all the work I take part in, across different industries and project types, is visualising unbuilt spaces and places with CGI, and within the field of architecture I have fifteen years of experience working in this capacity.

Architectural visualisation is a visual-led discipline, typically involving a range of skills across VFX & CGI: 3d modelling the architect-designed building, designing the wider 3d environment based on a real-world location using GIS data or Lidar/photogrammetry scans, designing the interior furnishings, lookdeving the materials (under the scrutiny of an architect), lighting the scene with an architectural/planning narrative in mind, compositing, and grading. Key to successful imagery is conveying the materiality and atmosphere of the design.

The skills are varied and overlap with many other disciplines that use CGI, however they are applied with extreme focus, and architectural visualisation is is an art form in its own right, a digital hybrid of photography and painting sensibilities, and it provides a robust workflow than can be adapted to other types of projects.

I was Senior Visualiser at the acclaimed studio Picture Plane for two years and have since undertaken many projects freelance, working directly with some of the top mid-sized architectural practices in London including MICA Architects, Adam Richards Architects, Holloway-Li and Threefold Architects.