Bleeding into other disciplines such as concept design, motion design and animation, art direction is concerned with the overall visual language or style of a project, engaging with a project on a conceptual as well visual level to ensure all everything comes together to tell a compelling narrative or cohesive message for a brand, as well as reaching the highest possible production value.

Providing art direction across installations, animations and short films, as well as print / digital campaigns, I am primarily concerned with cinematography and lighting, however the style of a project is always derived from the message and concept, and I rotate into more graphic styles such as collage and graphic design where I bring my own slant utilising 3d environments and cinematic lighting.

Currently working at The Mill, in the past I have completed many projects at Compost Creative and have contributed to a number of independent films in this capacity.