Working at the very outset of a project, my work in this discipline is concept-led, meaning I focus on conceiving of and communicating original and practical ideas above visual and stylistic concerns. Second to that, but still of importance to me, is the visual output: most often working in CGI with photoreal stills and animations, I also produce sketches, collages, slap comps, even physical models in the past. At this stage in the project, it is about exploring and communicating plausible ideas for the project.

I develop concepts for filmic, spatial, and hybrid projects - including installations, architectural projects, animations and films. With a background in architecture, I am experienced in working on complex projects where many different parameters and stakeholders must be satisfied, and my work as a concept designer in other fields benefits from this rigour with well thought out concepts that most often go beyond initial ideation into developed and proven concepts.